SOUP-TO-NUTS INTEGRATED MARKETING
Puerto Vallarta Mexican Restaurants is an authentic restaurant group specializing in traditional Mexican food and drink. 4Biz has been working with PV since 2002 first, creating their web site, then gradually acquiring their entire integrated marketing plan. The result has been a restaurant that has excelled to the much deserved award winning establishment that it is today. This page is a representation of their successful marketing strategy that utilizes all forms for creative marketing.
The Puerto Vallarta web site was developed to encompass all the features that best inform the visitors. Menus, gift card offers, happy hours, food galleries, news, events and member sign-ups for specials and coupon offers. We also assisted in creating the hosting and domain registration. Once it went live, we added SEO and linked to search sites. This web site also offers a service where patrons can Click to Order so their meal is waiting when they arrive.
Special promo cards are created to be posted in various locations: eBlasts, web mail and of course, Facebook. These colorful graphics remind customers of the great new food dishes and the variety of drinks the establishment has to offer.
Gift cards are a very good way to attract customers. This particular card was designed to bring people into the restaurant. Puerto Vallarta offered a $10 discount along with a free serving, for two, of fresh-made guacamole made right at the table. A very traditional flair to this authentic Mexican restaurant.
4Biz designed the Puerto Vallarta menus utilizing all our creative elements; graphics, content writing, QR code creation and of course, photography. We have a group of quality print vendors that print all our restaurants collateral materials. This ensures complete monitoring of the project from creative to print. Menus included: main menu, take-out and their lunch & dinner specials. Menus are then converted to .Pdf files and displayed on their web site.
Everyone is using Social Media, these days but, it's more than just posting images and comments. We post a mix of images that consist of food, drink and people along with specials, new food, drink and dessert items but, we make sure are posts are timed and displayed to coincide with maximum "Reach" and exposure. We also integrate our mass-email marketing with the page for better results. Lastly, we encourage the client to post "Like our Facebook page" everywhere: emails, print materials and even have custom-designed QR codes in the restaurants for patrons to scan from their smartphones.
If correctly performed, email marketing is essential to a companies integrated marketing. 4Biz sends the PV eblast at periodic intervals with timely messages relating to their events and specials. We also have a link that allows people to visit the site and join the Email Club for discount coupons.
Puerto Vallarta's outdoor media (billboards) are colorful, inviting and always feature the appealing entrees that make PV the best destination for great drinks and dining.
Your choice to visit a restaurant is because you wish to enjoy delicious food and drink. Quite frankly, if the mages of food do not look appetizing, patrons will simply, go elsewhere. Professional food photography is probably the best form of media that will drive people to your establishment. We go a step farther, we feature the colorful interiors of the festive drinks, polite staff and, of course, the happy patrons.
See more of our photography:
4Biz Food Photography
Marketing research shows that the use of video, in an integrated marketing plan, will rapidly grow in 2016. This is a short video that is inviting and has visual impact. The client wanted a series of these clips to emphasis the various services in their restaurants: Food, drink and to convey the sense of tradition for the visitor to experience the Taste of Mexico.